No matter the project, selecting an effective printing method is paramount to its success. But with so many technological innovations and options out there, it may be hard to know what’s the best fit.

Digital may be suitable if the job requires only black and white images or only requires one or two colors; however, for precise color matching offset may be the superior option.

High-Quality Printing

Offset printing (or offset lithography) offers numerous advantages over its alternatives, most notably high-quality images produced and its ability to print on numerous types of materials – everything from paper, metal and plastic! Offset lithography provides this advantage that gives businesses a wide array of marketing materials from which to choose for their marketing strategies.

At higher volume jobs, offset printing quality also improves. This is because production costs for aluminum plates can be spread more affordably among more prints – making the per unit cost lower.

Metal plate engraving provides for highly detailed work and impressive color fidelity. Reproducing true Pantone colors ensures your company logo and color scheme will appear accurately in its final product; digital printers simply cannot match this level of accuracy.

Lower Costs

Instead of digital printing which requires individual custom plates for every project, offset lithography can use one metal plate multiple times across prints – this process reduces printing costs over time and offers lower prices on larger print runs.

Initial setup costs for digital offset printing may be higher, but once plates are made and machines configured, print jobs become much less costly – especially with large volume orders.

Offset printing offers businesses looking for something creative or different an edge when it comes to printing on diverse materials such as papers and cardstocks, leather, fabric and metals. Thanks to its flexible rubber blanket it also conforms easily to irregular shapes like circular bottles, sleeves for gifts or packaging and more – providing greater color fidelity than standard digital inks used by standard digital printers.

Flexibility

Businesses that prioritize quality and detail typically opt for offset printing for large-volume projects. While set-up costs may be higher, prints come out faster with better image quality compared to digital methods.

Printing with offset lithography is also ideal for unique or custom materials, thanks to the rubber blanket used during offset lithography’s rubber blanket process, which easily conforms to different textures and shapes – which enables printing onto round containers, plastic bottles or wrappers and labels with ease.

Offset printing allows you to choose custom color ink mixes for the highest image fidelity, and digital printing cannot match Pantone colors as accurately. Offset is also more adaptable when it comes to changing information during a single print run as its process can accommodate much larger sizes than digital.

Environmentally Friendly

Offset printing’s ability to print on different surfaces makes it ideal for packaging and labeling purposes, and its cost-effective nature means its unit costs decrease with greater quantity printing runs.

Digital printers use more chemicals, and use metal plates for creating images. Abrasion-resistant plates reduce waste and pollution from chemical solvents; printing processes are much quicker, meaning less ink and paper are used overall.

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As well as this, printing processes are relatively smooth – no inks need to be mixed and plates do not require washing – while toner printing allows almost waste-free operation, eliminating harsh chemicals such as lead.

And you have many materials from which to select when creating packaging, such as recycled papers, stronger and more durable cardstock and even tear-resistant synthetic and rough paper – ideal options for companies seeking to promote an ethical business image and brand.